Monday, January 10, 2011

internet marketing









Top Stories of the Week




  • How Twitter Uses NoSQL

  • Wikipedia Raises $16 Million to Remain Ad-Free

  • Uh Oh, Internet: Basic Mobile Video Will be YouTube-Only With MetroPCS Plans

  • Year-End Stats from MIT Point to Increasing Popularity of Open Educational Resources

  • Blogging Forefather Seeks to Re-Invent Blogging, Again


More coverage and analysis from ReadWriteWeb







Download Our Latest Free Report: Engaging Online Communities


The countless individual interactions people make online have introduced a new level of complexity in marketing. These "gestures" come in the form of likes in Facebook, replies in Twitter or subscriptions to blogs. Other gestures may be a link to a site or a check-in on a location-based network. Engaging Online Communities takes a look at how the modern enterprise must set up the right systems so it can keep track of the gestures that people make and perform analytics on the data. You can download and view Engaging Online Communities here.





Location



  • Foursquare Launches Jersey Shore Badge: Ummm...

  • Factual Aims, Credibly, to Become Wikipedia 2.0



More Location coverage




Internet of Things



  • Rutgers University Project Uses Scratch to Make Household Appliances Easily Programmable

  • Kinect-Type Technology Promised for All PCs This Spring


More Internet of Things coverage




Mobile



  • It's Verizon iPhone Time! (Or So We Hope)

  • Report: Google Considering a Mobile Payments Service


More Mobile coverage






Check Out The ReadWriteWeb iPhone App


As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook using the official ReadWriteWeb iPhone app. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.





ReadWriteEnterprise


ReadWriteEnterprise is devoted to enterprise 2.0 and using social software inside organizations.



  • It's Official: Apple is Back in the Enterprise Game

  • Trendspotting: A Top 100 List of Things to Watch in 2011

  • Business Analytics Predictions from Gartner and Forrester




ReadWriteStart


ReadWriteStart, sponsored by Microsoft BizSpark, is a resource for startups and entrepreneurs.



  • Funding Lessons from a Successful Kickstarter Campaign

  • Strategy Roundtable For Entrepreneurs: Top 10 Vertical and Social Web Trends For The Decade

  • Exit Activity Up 25% in 2010, as Signs Point to 2011 as "The Year of the IPO"



ReadWriteCloud


ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.



  • How Twitter Uses NoSQL

  • How to Save Money by Migrating to Cloud Computing

  • Yahoo Uses Windows Azure To Build Flickr App for Windows Phone 7 and Tablets



ReadWriteBiz


ReadWriteBiz is a resource and guide for small to medium businesses.



  • Hands-On with Google Docs for iPad and iPhone

  • New Tumblr Blog Pokes Fun at Restaurant Websites

  • Google Says Priority Inbox Users Spend 6% Less Time on Email (So Are You Using It?)



ReadWriteHack


ReadWriteHack is a resource and guide for developers.



  • Video: CouchDB, MongoDB, RavenDB and SimpleDB Compared

  • What Did JavaScript Get Wrong?

  • Read and Manage Your Gmail in Vim with Vmail



ReadWriteMobile


ReadWriteMobile is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications.



  • CES 2011 Preview: 3 Mobile Trends to Expect

  • POLL: Will You Buy an Android Tablet or an iPad?

  • Amazon Thinks Non-iPads Will Sell, Announces Kindle App for Tablets



Enjoy your weekend everyone!



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Thanks God we are done with celebrating and can start working! Here’s one essential checklist for you to start:


1. Acknowledge Your Biggest Fans


Do you have fans that re-tweet your posts, email your articles to friends, and send new business your way? What have you done for them? Have you at least taken the time to thank them?


You should always monitor your brand, your website link and your own name (I use SocialMention). Every time someone says something nice about you, you should thank them. If you can do something else in return, by all means do.


2. Understand the Golden Rule of Blogging


Most blogs don’t appeal to the audience they’re writing for. The writing may be good, but the topics aren’t. Let’s say you sell furniture. Your blog shouldn’t be about your specials, the new employee you hired or about your vacation to Hawaii. Your blog should be about furniture.


Always ask yourself this question: who am I writing for? What kind of content do they want? It doesn’t matter if you don’t offer all the services you write about. For example, I own an Internet marketing agency and my audience is business owners. But, I don’t only write about online marketing; I write about topics that are of interest to business owners, such as lowering costs, motivating employees and off-line marketing.


Find out what your audience wants and give it to them.


3. Use Decoy Offers


Have you ever wondered why some stores sell an item for $100 and in the price tags says “Was $200″? It makes the current price look a lot better. Some people might think $100 is a lot of money for that item, but hey, it was $200, so you’re getting a great deal, right? Well, believe it or not, it works. This is because everything is either a great deal or an awful deal based on what you compare it with.


Psychologists call this “the principle of contrast.”  How can you use this to your benefit? My favorite way is to present two or more offers. One will be your current offer and then you’ll add some decoy offers. The decoy offers will be really bad deals, but they’ll make your main offer look great. For example, you can sell one can of your product at $19 and three cans at $25 with free shipping and feature this last offer as the weekly special. Try it; it works like a charm and there’s nothing unethical about it. You’ll keep your main offer and all you’re doing is making it look better by adding some not-so-attractive offers.



4. Write Your Marketing Copy First and Develop Your Product Around It


I’ve found this tactic to be extremely effective. Instead of creating a product and then writing the marketing message, I like writing the copy first because by trying to sell it with words, I get a much better understanding of what the audience really wants and I can give them that product or service.


5. People Buy from People, Not Companies


Your customers might have known your company first, but they bought from you because they liked you or the salesperson they dealt with. This is especially true in B2B. The takeaway here is: do a good job explaining how your company can help your clients but do an even better job connecting with your prospects at a personal level.





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Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'


bench craft company reviews bench craft company reviews

Verizon Wireless is ready to make <b>news</b> on Tuesday | 9 to 5 Mac <b>...</b>

It pretty clearly seems to be a sarcastic remark about the large volume of Verizon iPhone stories. This one seems pretty redundant, of course Verizon plans to make news, why else would they call a press announcement? ...

Grading the Spring 2011 Campaigns, Part 1 – Fashionista: Fashion <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: Home � Fashion Shows ... Posted in: News ...

Fox <b>News</b> | Gabrielle Giffords | Sarah Palin | Mediaite

Fox News Hits 'Kill Switch' on Giffords Vigil as Mourner Says 'And I Say to You, Sarah Palin'

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